While the mass channel continues to take its toll on detergent sales in supermarkets, retailers in the Center Store remain game in the face of opposition. Grocery merchandisers are focusing on competitive pricing in an effort to keep customers shopping the laundry aisle. According to Kevin Copper, vice president of merchandising for Sterk's Super Foods, Hammond, Ind., the crunch from mass is most evident on normal turn items. "The category has become increasingly driven by promotion, and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.