PITTSBURGH -- This Iggle is flying high. Iggle Video is the home entertainment operation of Giant Eagle. Compared to other supermarket video-rental programs that crashed to earth in recent years, it is all but defying gravity. The name "Iggle" is derived from a local pronunciation of "eagle." Excellence in marketing, merchandising and buying, and a willingness to seize on future trends, not just wait to follow them, are all hallmarks of Giant Eagle's video program. The result is a business ...
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