ATLANTA -- Wegmans Food Markets is in the process of moving its soft-drink aisle from the end of the shopping pattern to a middle aisle. The change in aisle location is an effort to improve the shopability of the category, according to Wegmans and Coca-Cola officials. It is being implemented partially as a result of a category-management partnership between Rochester, N.Y.-based Wegmans and Coca-Cola USA here, along with Coca-Cola's local bottler. Some specifics of the partnership were ...

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