Supermarkets have the opportunity to dress up their general merchandise offerings. Seeing the success of their British counterparts in selling apparel and other soft goods, some North American retailers have experimented with merchandising these categories in traditional stores. Loblaws, Brampton, Ontario, which operates supercenter-sized stores in addition to its supermarkets, last month launched a new line, Joe's Fresh Style, in its larger stores. (See separate story, Page 60). For most, ...

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