The key to being extreme is all in the limits. It's a willingness to test boundaries and push beyond expectations. If you're a surfer, you focus on the next wave and then, just at the right moment, drop-in for an exhilarating ride. If you skateboard the halfpipe, you point your board toward the sky, grasp an edge, twist and, for a split second, soar a little higher than most. Whatever your sport, make it extreme and you'll attract a lot of attention. So it's no surprise that the concept of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.