SOME STRATEGIES TO LURE CONSUMERS

Supermarkets are using more sophisticated methods to attract customers to their general merchandise departments. Among some of the strategies being implemented by retailers are:

ase and are competitive within the trading area.

Tailor the general merchandise mix to a specific demographic group, or to lifestyle influences.

Build displays with impact that stop shoppers in their tracks.

Offer general merchandise that contains quality and value.

Rate the performance of general merchandise departments as to shelf turns and sales per square foot.