NEW YORK -- Sopexa/Food & Wines from France here has launched a series of Bordeaux promotions for supermarket wine stewards and managers on store level. "A lot of chains have cut back on the shelf space they are allocating to wine, but others are expanding," said John Donovan, director of sales promotion for Sopexa, which calls its Bordeaux promotion "Appropos Bordeaux." For A&P, Montvale, N.J., he said Sopexa held a luncheon for managers the week before A&P's Bordeaux ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.