From exclusive CD compilations to snacks marketed under the name of a pop-recording sensation, marketers are pumping up the volume of their promotions. General Mills, Kraft Foods North America, Kellogg Co., Georgia-Pacific Corp. and Brach's Confections are among the manufacturers that have formed relationships with some of the hottest names in the music business, ranging from Radio Disney to pop group *NSYNC to country vocalist Lee Ann Womack to R&B legend Gladys Knight & the Pips. ...
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