7up's music celebration PLANO, Texas -- The use of award-winning music artists like *NSYNC and Lee Ann Womack may be on the rise, but some marketers are also putting consumers in the spotlight. Dr Pepper/Seven Up's 7UP brand has teamed with Rock the Vote and the National Academy of Recording Arts & Sciences for a traveling "Step Up" tour. The national program is aimed at "celebrating music as a form of personal expression and to empower young people to realize and utilize their voting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.