7up's music celebration PLANO, Texas -- The use of award-winning music artists like *NSYNC and Lee Ann Womack may be on the rise, but some marketers are also putting consumers in the spotlight. Dr Pepper/Seven Up's 7UP brand has teamed with Rock the Vote and the National Academy of Recording Arts & Sciences for a traveling "Step Up" tour. The national program is aimed at "celebrating music as a form of personal expression and to empower young people to realize and utilize their voting ...
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