One of Albertsons' "Quick Fixin' Ideas" recommends serving any variety of Healthy Request Soup with a deli hoagie. Cooking time: 5 minutes. The strategy behind Albertsons' soup suggestion, featured on the "Quick Fixin"' section of its Web site, is to position soup as a convenient meal solution. Indeed, the category performs best in the colder months. But its appeal is being extended year-round as consumers increasingly look at soup as a meal in itself. "Soup is becoming a substitution for ...

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