LOS ANGELES -- Produce suppliers and retailers doubled their efforts this year to promote increased consumption of fresh fruits and vegetables during the second annual 5-a-Day Produce Tasting Blitz, Sept. 15 to 18, sponsored by the Fresh Produce and Floral Council here. Almost 1,200 fresh produce demonstrations were conducted in 500 supermarkets throughout southern California during the last days of the second annual National 5 a Day for Better Health Week, Sept. 11 to 17, when industry and ...

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