Despite slow integration and sporadic distribution, sales of shelf-stable nondairy milk substitutes have continued to rise. Grocery retailers and manufacturers attribute the increase to soy-based milks and a growing awareness of the health benefits associated with soy. (Sales of shelf-stable dairy milks have remained flat.) While soy-milk sales in natural-food stores are more than double sales in the mainstream, supermarkets are working to get out from behind the curve. For example, Cub ...

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