Retailers are taking back the ownership of the category plan. They are asking Center Store manufacturers to help them, but now they do not relinquish control, according to a range of industry observers. "It tends to focus more on their joint asset, the consumer. It's ultimately a good thing, in that the level of information is trying to attract more consumers," said Terese Herbig, senior vice president, retail marketing, Information Resources Inc., Chicago. Category management is not meant ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.