PLEASANTON, Calif. -- Many of the biggest chains in the country will launch a new space-themed video sell-through program Nov. 30. "Star Scouts Discover NASA" will be the first tape in a series that will be released direct to video and sold only in supermarkets and drug chains. It will carry a suggested retail price of $14.95 and be backed by $3.5 million in television, radio and print advertising, including a freestanding insert on Nov. 27, astronaut appearances on television shows and four ...
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