GRAND RAPIDS, Mich. -- Frozen food promotions have gained a fresh sense of importance, and urgency, at Spartan Stores here since mass merchandisers started casting for supermarket sales in the cooperative wholesaler's market area. rtan's response was to circle the wagons, to "bond with our customers against Super Kmart and Wal-Mart" and achieve synergies by forming advertising and promotion groups. The wholesaler then went to its customer base to learn their individual needs, and fused ...

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