Whether home-shopping services ultimately prove popular enough to be cost-effective (and vice versa), they are already providing some retailers with access to hard-to-reach customers -- including homebound individuals and time-starved two-career families. In addition, home shopping's interactivity gives it the potential to be a powerful market research tool, providing valuable data about customers. Byerly's, Edina, Minn., used home shopping as a means to "target customers who weren't ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.