Supermarkets offer the ideal stage for promoting special-interest videos. Many special-interest subjects can be easily tied into or cross-promoted with the thousands of products merchandised within both the food and nonfood departments at supermarkets. "There are times during the year when you can sell a special-interest video in a supermarket by cross-promoting it with a lot of different products," said Steve Jones, vice president and corporate marketing director at Video Home Theater, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.