UNIVERSAL CITY, Calif. -- Supermarkets are increasing their share of the special-interest video market, said Dick Kelly, president of Cambridge Associates, Stamford, Conn., a consulting firm to the video industry. Lower price points and tapes from the fitness and sports genres will help supermarkets grow in special interest sales about 9% to 10% beyond the video industry average, Kelly told SN during the recent Special Interest Video Association convention here. Kelly is a consultant to the ...

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