Pet treats have become a high-profile, high-profit item in the pet food aisle. Dog biscuits, bones and soft chew treats and soft chewy cat treats are adding incremental, high-margin impulse sales to the category. They are also helping supermarket operators win back customers from mass merchandisers and pet superstores. "Pet treats are a high-margin product that supplements what we are doing in the rest of the aisle," said Nathan Sliva, category manager at Randalls Food Markets, Houston. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.