There is no shortage of advice for retailers considering adding a specialty, or "gourmet," line under their own label, and no shortage of companies launching such products. Although well regarded private brands like President's Choice and Master Choice are positioned as premium, there is a higher level. "While premium private label products are very good, they are still not necessarily the best," explained Jay M. Rosengarten, president of The Rosengarten Group, a consultancy in Rye, N.Y. , ...

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