Generic drugs are the strongest remedy for shrinking pharmacy margins at supermarkets. Despite competitive pressures and receding reimbursement rates, the low-priced alternatives to brand drugs still provide a boost to profits for supermarket pharmacy and significant savings to customers, retailers told SN. Between the start of Medicare Part D prescription coverage, which encourages the use of generics, and Wal-Mart Stores' launch of its plan to offer certain generic medications for $4, ...

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