The Hispanic market in the United States is growing by leaps and bounds, with California, Texas, New York, Florida and Illinois accounting for the largest slices of the pie. $1 billion a month, says David Hayes-Baltista, director of the Latino Research Center at the University of California, Los Angeles. Hispanics -- people of Mexican, Puerto Rican, Cuban or Central or South American heritage or origin -- buy more than non-Hispanics at the supermarket, since they often have more children ...

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