Mexican products' appeal -- especially expansive variety and eat-at-home convenience -- mirrors attributes helping to boost sales for the frozens department as a whole, retail executives told SN. t's because of the convenience factor." Bob Burt, frozen food buyer at Harding's Friendly Markets, Plainwell, Mich. said frozen food is "probably the fastest growing department in the business. The only way you keep it that way is to have a variety of new items." Burt cited ethnic foods as a good ...
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