The dirt on supermarket sales of laundry detergent vs. detergent sales in the mass channel is this: the supermarkets have not been hung out to dry. After nearly 10 years of battle between the two formats, the tide of sales flowing out their doors has ebbed, due in large part to consistent promotional and merchandising activity. "There's no misunderstanding that [in the past] mass has dominated the share of the market in many categories like paper and detergent," said Mike Racine, vice ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.