NEW YORK -- A special 48-page issue of Sports Illustrated, "Sports Illustrated Future Legends -- the 20 Brightest Young Stars in Sports," has been packaged using shrink-wrap with the cereal boxes for Wheaties and Honey Gold Wheaties. The boxes are expected to be on the store shelves through June. "This promotion is part of an ongoing project that takes sports marketing in many directions," said a spokesman at Sports Illustrated, in which General Mills, Minneapolis, advertises its Wheaties brand.
