The sports drink category is enjoying a burst of energy as new items continue to enter the market. Meanwhile, some grocers are thinking about harnessing that energy by moving sports drinks out of the juice section and into an area of their own. "If a few major retailers moved sports drinks to the soft drink aisle, I am sure the category would sell as well as it has in the juice aisle," said a buyer for one of the country's top-10 chains, who requested anonymity. "In reality, it's not a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.