Things are shaping up in the frozen potato category. No longer can retailers simply stock shoestrings and steak fries. Today there are shredded potatoes, waffle fries, even alphabet-shaped frozen varieties. On top of that, most shapes have a spicy variety as well. Retailers contacted by SN report the category is one of the steadiest in the store, constantly providing a good level of income with or without promotion. New varieties are keeping the category fresh, while old staples continue ...

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