With sports drinks and bottled water pumping out double-digit sales growth, it's hard to blame retailers for not getting, er, juiced up about the juice category. "We grow our isotonic business 15%-20% per year," said Jim Goodfellow, category manager for the wholesaler Associated Grocers, Seattle. "Juice by comparison has been flat." His explanation? "People are being more health conscious." Juice makers would certainly argue that their product is healthy. But the fact remains that the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.