Larger package sizes and suppliers' successful introductions of new flavors have expanded the waffle category at retail -- but it's also made for a more crowded section in the frozens case. "It's tough to get space," said John Sommavilla, frozens and dairy purchasing manager at Spartan Stores, Grand Rapids, Mich. "Everybody's going to these larger sizes. The consumer may be trending that way, but waffles are a bulky item. It's tough to get more room in the coffin case for the category." ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.