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SQUEEZING TO SUCCESS: NEW MACHINES ARE JUICY

Juicing machines today are less complicated, easier to clean and work faster than they did five years ago, according to several leading juice manufacturers.And juicers today produce higher yields, according to an executive of a juice machine company based in the Northeast.While the changes may not be revolutionary, the machines have been fine-tuned over the years, several manufacturers told SN."The

Juicing machines today are less complicated, easier to clean and work faster than they did five years ago, according to several leading juice manufacturers.

And juicers today produce higher yields, according to an executive of a juice machine company based in the Northeast.

While the changes may not be revolutionary, the machines have been fine-tuned over the years, several manufacturers told SN.

"The industry has been working hard to improve its designs," said the executive with the Northeast company. "There has been increased quality in the last five years."

A marketing executive with a West Coast company said she has seen improved equipment, not only with machines her company manufactures, but throughout the industry.

Due to easier maintenance, retailers not interested in devoting a lot of time to a widescale fresh juice program now have the option of offering a limited program, with less effort, she said.

An executive with a major, Midwest juicing machine manufacturer said today's machines are also more durable than the ones built five years ago.