CAMBRIDGE, Mass. -- By 2004, 20% of U.S. households will purchase replenishable groceries on-line, triggering what Forrester Research here called "the biggest channel erosion since suburban supermarkets replaced the mom-and-pop store." In a report released this month by Forrester, analyst Robert Rubin projected that U.S. households will spend $27.1 billion by 2004 on "replenishables" -- food, beverages, household supplies and health and beauty aids. Consumers spent $1.1 billion on-line for ...
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