CAMBRIDGE, Mass. -- Star Market Co. here recently pumped up its nonfood image with a full page of health and beauty care and general merchandise buy-one-get-one-free coupons in its store circular. Under the headline, "Star Market, do all your shopping in just one stop!" the 33-store chain heralded pricing specials on brands such as Tampax, Head & Shoulders, Pantene and Huggies Baby Wipes. Beneath that, the chain placed 15 BOGO coupons for a variety of HBC and general merchandise ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.