CAMBRIDGE, Mass. -- Star Market here promoted its prom floral business with a recent give-away tied to the chain's frequent shopper card program. equired in order to receive the free boutonniere. Orders also needed to be placed 24-hours in advance. Only shoppers who participate in the Star Market Advantage card program were eligible for the floral giveaway. The promotion ran earlier this month at those Star Markets with floral departments. Chain officials were unavailable for comment.
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