SEATTLE -- Starbucks Coffee Co. here and Kraft Foods, Tarrytown, N.Y., announced that they are partnering to make Starbucks a national coffee brand in supermarket chains across the United States. Starbucks has entered into a long-term licensing agreement with Kraft, which is intended to be the first phase of a domestic and global partnership. Starbucks is combining its expertise in sourcing, roasting and packaging specialty coffee with Kraft's knowledge of marketing, selling and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.