Private-label cereals are being included in government-funded Women, Infants and Children nutrition programs as a way to reduce program costs. es such as Texas, California and West Virginia have all added at least one store-brand item to their programs, according to Wayne Anderson, director of the Oklahoma State Department of Health, WIC Services, Vendor Division. The federally funded WIC program helps supplement the diets of low-income women and children by providing them with vouchers ...

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