The private-label industry is putting the "frills" back into a category historically known for not having any. It's no secret that store brands have grown in prominence -- and importance -- among retailers seeking ways to stand out among competitors in an increasingly congested marketplace. Supermarkets now proudly feature their signature items in circulars. In stores, they receive coveted real estate festooned with banners and colorful signs. The effort is more than just a cosmetic ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.