WEST DES MOINES, Iowa -- Black dirt sold here is one small example of how Hy-Vee has positioned itself as a 21st century retailer in the heart of the Midwest. It may sound ludicrous, yet the statistic is impressive. Last year, Hy-Vee shipped over 1,000 truckloads of two-cubic-foot bags of Iowa soil to some of its 200-plus stores, according Ron Pearson, who is chief executive officer, chairman and president of the privately held chain. Pearson proudly cites the item movement of dirt, in an ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.