DENVER -- In an effort to increase steak consumption, the National Cattlemen's Beef Association has developed a new marketing campaign set to launch just before Memorial Day -- the start of grilling season -- and run throughout the summer. The promotion, the first of its kind developed for the NCBA, focuses on increasing sales of steaks, particularly during non-holiday times of the summer, according to officials. The program is being funded with $2 million from the industry's beef checkoff. ...
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