BEDFORD HEIGHTS, Ohio -- An in-store demonstration by the featured performer in a country line-dancing series helped Riser Foods move more copies of the product. The retailer put in a 48-piece shipper of the line into each of its 44 corporate stores and sold off 80% to 85% of the product, said James Fiedler, director of general merchandise. The shippers included eight titles of the "Country Dance with Diane Horner" series from Quality Video, Minneapolis. Other retailers, such as Hy-Vee Food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.