The bloom may be off the rose for in-store cross merchandising of sell-through videos with related products from national promotions, but retailers are very interested in the potential of linking video to home-meal replacement programs. HMR tie-ins stirred considerable interest with more than 50% of retailers polled. Of those questioned 29.5% plan to cross promote video with ready-to-go prepared meals in 1997, and 27.3% said they are actively considering it. But the average number of ...

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