A few trailblazing retailers are pushing to surmount what may be the greatest obstacle to continuous replenishment's growth -- inefficient vendor promotions. Retailers including Schnuck Markets, St. Louis; Wegmans Food Markets, Rochester, N.Y., and Giant Food, Landover, Md., are urging manufacturer partners to improve promotional costing and deal structures so practices like forward buying and diverting are not so appealing. Vendor promotions inadequately monitored or forecasted can create ...

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