In a segment dominated by such descriptions as "luminous," "lustrous," "long-wearing" and "colour riche," presentation means everything. That may be why supermarket retailers surveyed by SN are taking vastly different approaches to improve their lipstick sales. To reduce shrinkage and boost profits, some have expanded departments and increased advertising, while others have attempted to reduce the number of items carried and have focused instead on the top sellers. Ray's Food Place, ...
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