In a segment dominated by such descriptions as "luminous," "lustrous," "long-wearing" and "colour riche," presentation means everything. That may be why supermarket retailers surveyed by SN are taking vastly different approaches to improve their lipstick sales. To reduce shrinkage and boost profits, some have expanded departments and increased advertising, while others have attempted to reduce the number of items carried and have focused instead on the top sellers. Ray's Food Place, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.