Harry Potter is more than just a boy wizard. He is the perfect example of how supermarkets are becoming more involved in high-profile book releases to maximize convenience purchases and create an entertainment environment for customers. Taking full advantage of this summer's release of "Harry Potter and the Half-Blood Prince," food retailers including Meijer, Stop & Shop, Publix, Kroger and Wal-Mart Stores held in-store events such as Meijer's "Midnight Magic" parties, celebrations ...
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