RANK & Category
uy Item at Another Store, Do Not Purchase Item & Total)
Other Action (Delay Purchase, Substitute Same Brand & Substitute Different Brand)
1) Cosmetics
43%, +15% & 58%
22%, 12% & 8%
2) Diapers
41%, +7% & 48%
11%, 20% & 21%
3) Coffee
29%, +17% & 46%
21%, 13% & 20%
4) Salted Snacks
21%, +25% & 46%
9%, 20% & 25%
5) Feminine Hygiene
38%, +6% & 44%
11%, 26% & 19%
6) Toothpaste
35%, +9% & 44%
17%, 22% & 17%
7) Pet Food
35%, +8% & 43%
21%, 20% & 16%
8) Shampoo
32%, +10% & 42%
21%, 19% & 18%
9) Laundry
32%, +9% & 41%
19%, 20% & 20%
10) Paper Towels
21%+12% & 33%
17%, 18% & 32%
Source: Retail Out-of-Stocks: A Worldwide Examination of Extent, Causes and Consumer Responses, sponsored by CIES, the Food Business Forum; Food Marketing Institute and Grocery Manufacturers of America
