QUINCY, Mass. -- Stop & Shop Cos. here has taken its baby food, pet food, tea and ice cream assortments to the Winter Olympics. The company is sponsoring the events in Nagano, Japan, with 15-second TV ads. Developed by Arnold Communications here, the ads are running throughout the three-week competition on CBS affiliate stations in several New England markets. Known as bookend spots, meaning they appear at the beginning and end of a commercial break, the ads have been planned to appear ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.