QUINCY, Mass. -- Following disappointing second-quarter same-store sales results and increased competition, Stop & Shop Cos. here said last week it will introduce "marketing initiatives" to restore sales growth. Chain officials declined to elaborate on those initiatives, but securities analysts told SN the chain is likely to sharpen its pricing and accelerate its promotional programs. Such moves would be aimed at improving the chain's position against a number of increasingly aggressive ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.