BOSTON -- To remind consumers that it's a one-stop baby shop, Stop & Shop here will be one of the sponsors of the infant products show called Boston's Biggest Baby Faire, to be held at the Bayside Expo Center.
"Consumers use a variety of different avenues to purchase their baby needs, and by participating in the Baby Faire, we're hoping to educate them on what Stop & Shop can offer," said Terry Vanderwater, the chain's director of public affairs.
Stop & Shop will hand out coupons for products at its booth at the Baby Faire, which is scheduled for April 1 and 2. According to the event organizers, 20,000 shoppers are expected to attend.
This marks the second year that Stop & Shop has participated in the Baby Faire, which is in its third year.