NEW YORK -- Store brands continued their decade-long upward march in unit market share last year, adding a tenth of a point to reach 19.9% penetration in the supermarket trade, according to the Private Label Manufacturers Association here. Private brands expanded their market share in all three major channels last year, according to the PLMA's 1999 Private Label Yearbook. The PLMA's statistics are provided by Information Resources Inc., Chicago. The 1998 statistics reflect expanded, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.