A significant price difference, plus value, are essential for private labels to make inroads in general merchandise categories such as light bulbs, hosiery, photo/ film, batteries, foil pan and mops and brooms at supermarkets. According to the Private Label Manufacturers Association 1994 Industry Yearbook, private-label dollar share gained 0.5% last year in general merchandise and represented 8.3% of general merchandise department sales at grocery stores. In comparison, health and beauty ...

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