Private-label goods, frozen foods and reduced-fat products are center store areas that should see substantial growth over the next year, according to a nationwide poll of 1,000 shoppers. usive study conducted for Supermarket News by America's Research Group. The poll results support retailer reports of increased private-label sales, and back up predictions of continued growth. Shoppers were asked if they were buying more or fewer private-label or store-brand items from supermarkets than ...

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